RÚV, The Icelandic National Broadcasting Service, has begun showing a brand new TV series on North-Atlantic food culture. Matís and the Icelandic movie company Sagafilm are developer of this new series „Taste the North Atlantic“. The aim of the show is to give a positive image of food culture and promote food tourism in Iceland, Greenland, Faroe Islands and Norway. The show will be broadcasted on prime time in various countries, premiered in Iceland last night at 8:05 PM.
The episodes will shed light on ancient and traditional eating habits in Iceland, Greenland, Faroe Islands and Norway. Chefs from each country will as well demonstrate new innovative ways to use local ingredients and serve traditional food. The hope is that the episodes will trigger the interest of food manufacturers and the public to experiment with traditional raw materials in innovative ways and utilize raw materials and by-products that have so far not been utilized.
Nordic cuisine has drawn considerable attention in recent years and food-related tourism has increased. Food is one of the essential elements of the tourist experience. Food has also become recognized as expression of identity and culture. Popularity of the new Nordic food has become evident in the international culinary competition, the Bocuse d’Or, were Nordic countries have been in the top three places since 2008.
This great interest in Nordic food traditions gives manufacturers the opportunity to promote their products outside their country and by doing so they will strengthen the idea of the Nordic food around the world. Nations such as Japan, Italy, France and Spain have have managed to create a very positive culture and identity around their food that has interested food export and food tourism. By promoting food from Iceland, Norway, Greenland and the Faroe Islands tourism and food industry could be strengthen.
Actor Gísli Örn Garðarsson travels to Greenland, Faroe Islands, Norway and Iceland
All four countries are known for their unique nature, pureness and local countryside character and distinctiveness. The television program will show a variety of the delicious food that the countries have to offer such as wild game, lamb, seafood and sea-vegetables, arctic spices etc. Traditional processing methods like smoking, salting and curing (gravad) of meat and fish will also be explored.
A total of eight episodes were made, two devoted to each country. The programs will be shown in Iceland, Norway, Finland and the Faroe Islands. Other countries have already shown interest in the episodes and further distribution may be expected.
For additional information please contact Gunnþórunn Einarsdóttir at Matís.
Taste The North-Atlantic Facebook page.