Minister of Industry and commerce, Ragnheiður Elín Árnadóttir, recently awarded prizes in the EcoTrophelia Iceland competition which is sponsored by Matís, Innovation Center Iceland and the University of Iceland, as well a many Icelandic and foreign institutions.
The award ceremony took place in Federation of Icelandic Industries (FII) Innovation Forum held at Reykjavik University. Additionally, the Fjaran mayonnaise will be introduced at the Nordtic conference to be held June 25th.
EcoTrophelia Iceland is part of an international competition between university students in developing eco-innovative food products. The objective is to reduce the environmental impact of Icelandic food production by developing new ecofriendly food and beverages. This includes i.a. the use of little- or unused raw materials, application of new and environmentally friendly production methods, packaging or distribution. The competition is sponsored by Innovation Center Iceland, Matís and the Federation of Icelandic Industries, in co-operation with Icelandic universities.
Minister of Industry and Commerce, Ragnheiður Elín Árnadóttir, Páll Arnar Hauksson and Christopher Melin.
Two teams competed this year. The first team of Brynja Einarsdóttir, Guðjóna Björk Þorbjarnardóttir and Hrefna Lind Einarsdóttir presented the BEjuicy, a freeze-dried pulverized vegetable juice. The second team, of Christopher Melin and Páll Arnar Hauksson, presented the Fjara (Beach), which is a seaweed mayonnaise. The seaweed mayonnaise came out as the winner of EcoTrophelia Iceland this year.
Fjaran mayonnaise is an interesting novelty on the food market. It is made of Icelandic seaweed, sun-dried on lava. The product is suitable for vegans as well as all others who wish to improve their diet with wholesome ingredients. Further information is available on the home page www.p.is/fjara.
Further information is provided by Ragnheiður Héðinsdóttir, director at FII and Guðjón Þorkelsson, director at Matís.