oday is the kick-off meeting of the Horizon 2020 project PrimeFish. The overall objective of PrimeFish is to enhance the economic sustainability and competitiveness of European fisheries and aquaculture sectors.
PrimeFish – Horizon 2020 EU project
As there is a lack of appropriate production and socio-economic data, and new knowledge is needed to achieve this goal, the project will gather data not only on aggregate level obtained from publicly available sources, but also from individual production companies, industry organizations, sales organizations and other marketing channels. To facilitate access to data and to create added value, PrimeFish has a large industry reference group.
PrimeFish will study and analyze the European seafood market in general and five specific seafood supply-chains in particular. The analysis will include data on price development, supply chain relations, markets, consumer behavior and successful product development. The effectiveness of demand stimulation through health, label and certification claims will be evaluated and compared with actual consumer behavior. PrimeFish will assess the non-market value associated with aquaculture and captured fisheries as well as the effectiveness of regulatory systems and thereby provide the basis for improved societal decision making in the future.
The gathered data will be analyzed to generate new knowledge and insights about the competitive performance of both European fisheries and aquaculture sectors on local, European and international markets.
The collected data will be used to develop simulation and prediction models enabling production planning, forecasting of potential product success as well as for insights on market trends and new developments. Identification of common attributes of instability between seafood demand and supply, due to production or market fluctuations, will give indications of possible upcoming “boom and bust” price cycles. The implementation of the simulation and prediction models into a web-based toolbox for seafood operators and policymakers is one of the key concepts of the project. The toolbox will provide peer comparison to both fishermen, aquaculture producers and processing companies (on a supply-chain level) and to public stakeholders on a country or species level. The toolbox should also help producers in new product development and in spotting market needs. It is expected that the PrimeFish toolbox will be commercialized after the completion of the project.
The website for the PrimeFish project will be opened later today.
For more information please take a look at the PrimeFish one pager.