Matis in Iceland, VTT in Finland and Judge Business School of the University of Cambridge in the UK will create and pilot test a venture creation workshop connected to the “DesignMarch 2018” tradeshow event in Reykjavik. This workshop will offer participants the space to learn the art of creation by building and testing their own strategy instead of listening to theory as well as the opportunity to find others to launch a start up with. This model would be ideal for adaption to other future food trade and science events. The proposed action addresses the challenge of improving entrepreneurial culture, gaps in talents and skills of university graduates as well as well as insufficient adoption of emerging technologies. There is an opportunity to get more business, social or economic impact out of food related scientific events by linking them to “Venture Creation Workshops” where scientific knowledge can be deployed to develop innovative solutions to key problems.