For consumers, the smart tag can be a simple barcode that can be read by mobile phone or visible colour change in indicator, allowing them to access more relevant and real-time information about different food products and to communicate with the producers or other stakeholders. Smart tags mean visible or electronic markers with environmental sensing functions like functional ink, sensors or indicators, combined with software intelligence. When some parts or areas of a 2D barcode are printed with the functional ink, the scanning result of the code changes dynamically when the state of the functional part changes. When conditions of the surrounding environment change, such as ambient temperature, lighting or humidity, parts of the barcode appear, disappear or change colour and the scanning result change accordingly.
The outcome of the project will include smart tags solutions that increase the trust and knowledge of the food value chain for consumers and provides new experiences of interactivity with the food industry. For the food industry, we can share knowledge about how to create added value for the consumers and when, where and how the consumers are willing to utilize the data available with existing technology.
The Smart tag project is coordinated by VTT Technical Research Centre of Finland but the consortium consists of research partners, food industry and technology developers. The partner are University of Reading (UK), University of Warsaw (Poland), KU Leuven (Belgium), Matis (Iceland), AZTI (Spain), DouxMatok (Israel) and Maspex Group (Poland). The Smart tag project is supported by EIT Food is Europe’s, which is the leading food innovation initiative, working to make the food systems more sustainable, healthy and trusted and is. EIT Food is supported by the EIT, a body of the European Union.