Villimey slf produces certified organic products made with wild Icelandic herbs that grow in the untainted nature of the West Fjords of Iceland. The Villimey products were launched commercially in August 2005, a production that has grown year by year ever since. The products have been well received in Iceland and their reputation abroad continues to grow.
Utilizing the resources of the clean, unpolluted and wild nature of West Barðastrandasýsla lies at the heart of this company. Aðalbjörg Þorsteinsdóttir, owner and managing director at Villimey, has created the products by harvesting the pure nature of her native hillsides, largely deriving her wisdom from centuries old Icelandic remedies, that she has further developed to meet modern requirements. The Villimey products are a well-known brand in Iceland, with an ever-growing popularity.
Matís has in recent months studied the herbal products produced by Villimey in Tálknafjörður, in research labs both in Sauðárkrókur and Reykjavík. Villimey production of herbal products is in accordance with the strictest requirements for hygiene and quality practices. No preservatives are added to the products and the general requirements necessary for such a production are met.
These herbal products actively inhibit bacterial growth. This was demonstrated by a so-called challenge test or preservative efficacy testing, conducted at the Matís research laboratory. The guidelines of the European Pharmacopeia (7th edition 2011) were observed during testing.
Frá rannsóknastofu Matís á Sauðárkróki | From Matis lab in Saudarkrokur.
The Villimey skin care products have also been examined through assorted skin cell tests, where the effectiveness of various substances in the skin cells may be measured and the impact on the structure of the skin cells discovered. Skin cell testing measures the amount of collagen that promotes the development of skin cells, elastase that causes the degeneration of the skin, metalloproteinase 1 that breaks down collagen and metalloproteinase 2, which is essential to the renewal of tissues.
The test results revealed the Villimey skin care products to have a positive impact on the skin and the products were either shown to hinder the production of elastase and therefore work against the degeneration of the skin or promote the production of collagen, thus stimulating the regeneration of the skin. Furthermore, a considerable positive response was found in tests measuring the inhibition of inflammation in muscles and joints.
In addition to this, the effectiveness of the products in wound healing was demonstrated in a so called “scratch wound test”, where a positive cell migration response was found to be significantly higher to that of the untreated controls.
The anti-oxidant effects of the Villimey skin care products and apple cider vinegars with herbs were also measured. The results revealed the anti-oxidant effects of the products to be significantly higher than their untreated controls, where the herbs used in the products contribute the anti-oxidant attributes. Furthermore, the apple cider vinegar mixed with herbs, was also found to show significant anti-inflammatory effect.
The research of the Villimey products conducted by Matís has been funded by the Research and Development fund of V-Barðastrandasýsla (RannNýBa) and both Villimey and Matís wish to extend their sincere gratitude for this valuable support.